The Latest Facts

The numbers speak for themselves. Underage smoking and vaping rates are at all-time lows.

Reynolds American Inc. and its operating companies (Reynolds) are encouraged by the continuous decline in underage smoking and vaping rates that have resulted from collective efforts to keep vapor and nicotine products out of the hands of youth.

Underage Smoking Continues its Long Decline to Historic Lows

CIGARETTES

From 2019 to 2023, past 30-day cigarette smoking among middle and high school students decreased.

MIDDLE SCHOOL USERS

1.1%

of middle school students reported that they smoked cigarettes in the past 30 days – down approximately 52% since 2019.

HIGH SCHOOL USERS

1.9%

of high school students reported that they smoked cigarettes in the past 30 days – down approximately 67% since 2019.

E-CIGARETTES (VAPOR)

From 2019 to 2023, past 30-day e-cigarette smoking (vapor products) usage among middle and high school students continued to decline.

MIDDLE SCHOOL USERS

4.6%

of middle school students reported that they used e-cigarettes (vapor products) in the past 30 days – down approximately 56% since 2019.

HIGH SCHOOL USERS

10.1%

10.1% of high school students reported that they used e-cigarettes (vapor products) in the past 30 days – down approximately 63% since 2019.